Rhys Taylor

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• Directing a 270-person global team (150 in Hong Kong, 120 globally) under the "Power of One" model.
• Managing 90% of global client's marketing budget spanning Creative, Media, Social, Content, Events, PR, and Analytics.
• Delivered 14% YoY top-line growth in 2025, scaling account to USD 35M in revenue.
• Secured a 3+2 year renewal without a competitive pitch.

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• Partnering with the New Zealand government to advise on commercial go-to-market strategies for businesses expanding into Asian markets.

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• P&L ownership of a 120-person business generating USD 13M in revenue.
• Achieved 8% top-line growth and 19% profit margin expansion within 9 months.
• Reduced talent churn from 50% to 15%, awarded "Best Place to Work".
• Launched a dedicated ecommerce innovation hub, backed by Singapore government funding.

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• 31% top-line growth and 16% profit margin expansion over a two-year tenure.
• Led the strategic integration of 5 independent operating companies into a unified model across Research, Strategy, Creative, Media, and Tech.
• Recognized as Asia Pacific Agency of the Year.

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• Managed a regional footprint of 110 employees across Australia, Hong Kong, India, Indonesia, Philippines, and Singapore.

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• Led social and digital strategy portfolios for key regional accounts across Australia, Hong Kong, and Singapore.

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• Scaled cloud software product across users in 50 countries; company successfully acquired by Erly Software.

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• Marketing, partnerships, and product management.  Across Australia, India, New Zealand, and Singapore; company acquired by Wolters Kluwer.

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• Founded business and merged with snapstar.co.nz to build a prominent online social media hub.