Rhys Taylor

Current Roles
Managing Director, Global Client Lead — Publicis Groupe
Hong Kong 2025 – Today
  • A 270-person global team (150 in Hong Kong, 120 globally) under the "Power of One" model.
  • Managing 90% of global travel client's marketing budget spanning Creative, Media, Social, Content, Events, PR, and Analytics.
  • Delivered 14% YoY top-line growth in 2025, growing account to USD 30M in revenue.
  • Secured 3+2 year renewal without a competitive pitch.
Non-Executive Advisor — New Zealand Trade & Enterprise
Singapore & Hong Kong 2023 – Today
  • Partnering with the New Zealand government to advise on commercial go-to-market strategies for businesses expanding into Asian markets.
Previous Experience
Managing Director — VML (WPP)
Singapore Jan 2023 – Dec 2024
  • P&L ownership of a 120-person business generating USD 15M in revenue.
  • Achieved 8% top-line growth and 19% profit margin expansion within 9 months.
  • Reduced talent churn from 50% to 15%, awarded "Best Place to Work".
  • Launched a dedicated ecommerce innovation hub, backed by Singapore government funding.
Managing Director Asia Pacific — Merkle (Dentsu)
Singapore 2021 – 2023
  • 31% top-line growth and 16% profit margin expansion over a two-year tenure.
  • Led the strategic integration of 5 independent operating companies into a unified model across Research, Strategy, Creative, Media, and Tech.
  • Recognized as Asia Pacific Agency of the Year.
Managing Director & Head of Strategy APAC — Gyro (Dentsu)
Singapore 2018 – 2021
  • Relocated from Sydney to Singapore with Dentsu.
  • Managed a regional footprint of 110 employees across Australia, Hong Kong, India, Indonesia, Philippines, and Singapore.
Head of Strategy — Wunderman (WPP)
Sydney 2016 – 2018
  • Met a WPP Director on a flight, which led to first role in the agency ecosystem.
  • Led digital strategy portfolios for key regional accounts across Australia, Hong Kong, and Singapore — focus on applying startup principles to enterprise challenges.
Chief Marketing Officer — Saasu
Sydney 2012 – 2014
  • Scaled cloud software product across users in 50 countries; company successfully acquired by Erly Software.
Member of Management Team — Acclipse Technology
New Zealand 2010 – 2012
  • Marketing, partnerships, and product management.  Across Australia, India, New Zealand, and Singapore; company acquired by Wolters Kluwer.
Owner — Caught! Photography
New Zealand 2009 – 2010
  • Got lucky taking photos at an event in Buenos Aires and ended up selling some images to Lonely Planet.
  • Founded a business and eventually merged with snapstar.co.nz to build a prominent online social media hub.